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How to gain visibility on LinkedIn?

The first thing you should do on LinkedIn is to create a profile. Not just any profile, a badass profile. Done? Okay, now I can tell you how to make the most of LinkedIn and eventually land the job you desire.

First things first…

Get the right Recruiter

A recruitment consultant can be so much help when it comes to finding a job, even on LinkedIn. They’ve got the contact and the network to make things happen. They will not only tell you about available jobs in your field, but will prep and even refer you to recruiters who trust their judgement. To find one, do a simple research for top recruitment agencies in your country or the country you’re applying to. Look up the company’s LinkedIn page for job updates. Like and comment if you need to. All of these things matter.

Other things you can do to truly connect with the recruitment agency include;

  • Seeing “how you’re connected” by checking for mutual connections. You’ll be shocked who you’ll find. Maybe even a friend.
  • Creatively search for people and organisations. There are so many other recruiters you can connect with on LinkedIn. Just a simple search will do the magic. Search for specific names or generic terms like “Sales Recruiter” for instance.
  • Seize Opportunities when they arise. When you do find people you used to know in such positions to put in a good word for you, don’t be embarrassed to say so.


What next?


Join Relevant Groups

Ensure to do a quick perusal before you join. Are they the people you need to advance your career? Is it the right industry? Are the members senior decision makers in their companies? All of these questions matter, so you don’t end up wasting time in an irrelevant group.


Show Your Presence

Always be relevant in your groups. Answer questions that help people in your industry. Also ask questions when you have doubts about certain subjects. This is a two-prong approach that positions you as an expert and as an intelligent person before prospective employers.



Using the LinkedIn signal tool or any other, you’re always aware of what people in your network are talking about. See where you can add comments, like or share. These actions help you grow your visibility on the network.


What to Avoid

There are certain red flags that discourage potential employers. When an employer comes to your profile and sees “looking for work” or “seeking relevant opportunities”, what he’s actually seeing is desperation. Recruiters want talent, not desperation.


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